All posts tagged: fish

E-comm sites for fresh meat advertise on social, print to woo urbanites

Published by Vaishnavi Ramanujam

The very mention of e-commerce throws up two names – Amazon and Flipkart. Next is probably a Zomato/Swiggy, followed by a Grofers or a Big Basket. But there are a bunch of relatively new e-commerce platforms spreading their roots across Indian cities, trying to get urban Indians to buy meat and fish online. Gurugram-based Meatigo and Zappfresh and Bengaluru-based FreshtoHome are a few on this list. Read More 

How digital technologies are powering fresh meat start-ups

Published by Vaishnavi Ramanujam

Branded meat is getting a whole new spin with quite a few start-ups promising fresh, unadulterated meat and seafood delivery within just a few hours. Given the growing aversion among consumers about the use of preservatives and chemicals for the storage of meat, the ‘hygienic and convenient’ proposition is gradually gaining acceptance. The market potential, experts say, could be worth $40 billion. Read More 

Freshtohome delivers fresh seafood at your doorstep

Published by Vaishnavi Ramanujam

Have you ever wondered the so-called fresh raw seafood available in the market, is it really fresh and healthy? The answer is a surprising No, that too the fishes are at least 5 to 7 days old. The conventional fish trading system includes the fishermen, the middlemen, and the end consumers. Fishermen trade off their fishes and meat to the traders, who in turn sell them to customers in the market. The transportation mechanism used by the traders by which the livestock is brought to the market is chemicalized and unhealthy but cheap and the stocks are visibly fresh, which actually are not. Read More