{"id":2126,"date":"2022-06-30T16:42:34","date_gmt":"2022-06-30T11:12:34","guid":{"rendered":"\/blog\/?p=2126"},"modified":"2022-06-30T16:42:41","modified_gmt":"2022-06-30T11:12:41","slug":"will-not-participate-10-minute-15-minute-delivery-race","status":"publish","type":"post","link":"\/blog\/will-not-participate-10-minute-15-minute-delivery-race\/","title":{"rendered":"\u2018We will not participate in the 10-minute or 15-minute delivery race\u2019"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Shan Kadavil, Co-Founder, FreshtoHome<\/p>\n

The online meat ordering and delivery market in India has been growing in leaps and bounds over the last few years, with the coronavirus pandemic giving the startups in the segment a major boost. D2C meat and seafood startup FreshToHome, which completed its last fundraising at the end of 2019 \u2014 the largest Series C fund-raise in Indian food tech \u2014 and is purportedly eyeing a Series D funding round at a post-money valuation of over $1 billion, has become rather aggressive in its expansion and communication drive in recent months. Shan Kadavil, co-founder, spoke to Alokananda Chakraborty about its recent moves.<\/p>\n

E-commerce players, especially those in the food business, are in a race to deliver orders as quickly as possible. You already have a 90-minute delivery option; can you go any faster? What sort of capabilities do you need to shorten the delivery window?<\/strong><\/p>\n

We work with our partners to deliver in under 90 minutes, and 60 minutes in some regions, which we are certain is the optimal time to deliver with customer convenience and the safety of our delivery executives in mind. We are working on bringing down the 90-minute option to 60 minutes, and in the next 12 months, we target to reach this in all regions. However, we will not be participants in the 10-minute or 15-minute race game. Furthermore, the use of technology has been game-changing for us for demand planning in geographies, routes, and ETA (estimated time of arrival) of orders.<\/p>\n

<Read More><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Shan Kadavil, Co-Founder, FreshtoHome The online meat ordering and delivery market in India has been growing in leaps and bounds over the last few years, with the coronavirus pandemic giving the startups in the segment a major boost. D2C meat and seafood startup FreshToHome, which completed its last fundraising at the end of 2019 \u2014 […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p79bGN-yi","jetpack-related-posts":[{"id":2131,"url":"\/blog\/freshtohome-raises-series-d-funding-led-amazon-smbhav\/","url_meta":{"origin":2126,"position":0},"title":"FreshToHome Raises Series D Funding, Led By Amazon Smbhav","date":"February 28, 2023","format":false,"excerpt":"Direct-to-consumer meat delivery brand FreshToHome has closed $104 million (Rs 861.3 crore) in a Series D round led by Amazon Smbhav Venture Fund, a top executive told VCCircle. \"The fresh capital would be used to deepen\u00a0FreshToHome's presence in the 160 cities cities it currently operates in,\" founder and chief executive\u2026","rel":"nofollow","context":"In \u201cchicken\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]},{"id":2115,"url":"\/blog\/surprising-see-quickly-smaller-cities-adapted-ordering-meat-online-freshtohome-cofounder\/","url_meta":{"origin":2126,"position":1},"title":"'Surprising to see how quickly smaller cities have adapted to ordering meat online': FreshToHome cofounder","date":"June 9, 2022","format":false,"excerpt":"Shan Kadavil, Co-Founder, FreshtoHome How far would you go to get your fish curry and rice right? Some like Shan Kadavil start their own company. Co-founder of FreshToHome, Kadavil started the meat and seafood e-commerce platform when his fish supplier shut shop. Since then, he\u2019s promised to make fresh non-vegetarian\u2026","rel":"nofollow","context":"In \u201cExpansion\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/sir_pic1-2-300x206.png","width":350,"height":200},"classes":[]},{"id":2133,"url":"\/blog\/amazon-backs-indian-meat-startup-freshtohome-104-million-funding\/","url_meta":{"origin":2126,"position":2},"title":"Amazon backs Indian meat startup FreshToHome in $104 million funding","date":"March 6, 2023","format":false,"excerpt":"Indian startup FreshToHome, which\u00a0sells fresh fish and meat to consumers\u00a0in the South Asian market and the Middle East region, has courted a new backer: Amazon. Amazon, through its\u00a0India-focused Smbhav Venture Fund, has led a $104 million Series D financing round in the Bengaluru-headquartered startup, the two companies said Tuesday. The\u2026","rel":"nofollow","context":"In \u201cFood-tech\u201d","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2104,"url":"\/blog\/freshtohome-integrating-emergent-technologies-improve-supply-chain-efficiencies\/","url_meta":{"origin":2126,"position":3},"title":"How FreshToHome is Integrating Emergent Technologies To Improve Supply Chain Efficiencies","date":"March 24, 2022","format":false,"excerpt":"Shan Kadavil, Founder, FreshtoHome The last few years have seen major developments within the dairy and meat sector, particularly concerning the supply chain side of things. If you are someone who likes to get daily essentials of meat and dairy to be available at your home\u00a0in time, chances are you\u2026","rel":"nofollow","context":"In \u201cFood-tech\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]},{"id":2139,"url":"\/blog\/freshtohome-closes-104-mn-series-d-funding-amazon-smbhav-vc-others\/","url_meta":{"origin":2126,"position":4},"title":"FreshToHome closes $104 mn Series D funding with Amazon Smbhav VC, others","date":"March 6, 2023","format":false,"excerpt":"Shan Kadavil, CEO and Co-Founder, FreshtoHome FreshToHome, a platform that sells fresh fish and meat, has closed $104 million in Series D funding with Amazon Smbhav Venture Fund leading the round. New investors joining this round included E20 Investment Ltd., Mount Judi Ventures and Dallah Albaraka while existing investors in\u2026","rel":"nofollow","context":"In \u201cFood-tech\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New-300x200.jpg","width":350,"height":200},"classes":[]},{"id":2136,"url":"\/blog\/d2c-meat-startup-freshtohome-raises-104-mn-funding-build-omnichannel-presence\/","url_meta":{"origin":2126,"position":5},"title":"D2C Meat Startup FreshToHome Raises $104 Mn Funding To Build Omnichannel Presence","date":"March 6, 2023","format":false,"excerpt":"D2C meat and fish brand FreshToHome has raised $104 Mn in a Series D funding round led by Amazon Sambhav Venture Fund. The round also saw participation from E20 Investment, Mount Judi Ventures, as well as existing investors such as Investcorp, among others. FreshToHome will use the fresh funding to\u2026","rel":"nofollow","context":"In \u201cFunding\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New-300x200.jpg","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/2126"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=2126"}],"version-history":[{"count":1,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":2127,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2126\/revisions\/2127"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=2126"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}