{"id":2133,"date":"2023-03-06T17:43:10","date_gmt":"2023-03-06T12:13:10","guid":{"rendered":"\/blog\/?p=2133"},"modified":"2023-03-06T17:43:29","modified_gmt":"2023-03-06T12:13:29","slug":"amazon-backs-indian-meat-startup-freshtohome-104-million-funding","status":"publish","type":"post","link":"\/blog\/amazon-backs-indian-meat-startup-freshtohome-104-million-funding\/","title":{"rendered":"Amazon backs Indian meat startup FreshToHome in $104 million funding"},"content":{"rendered":"

Indian startup FreshToHome, which\u00a0sells fresh fish and meat to consumers<\/a>\u00a0in the South Asian market and the Middle East region, has courted a new backer: Amazon.<\/p>\n

Amazon, through its\u00a0India-focused Smbhav Venture Fund<\/a>, has led a $104 million Series D financing round in the Bengaluru-headquartered startup, the two companies said Tuesday. The new round for the startup, which also counts the development arm of the American government among its backers, also saw participation from the government of Dubai and Iron Pillar.<\/p>\n

This is the largest check that the $250 million Smbhav Venture Fund has written so far. The new round takes FreshToHome\u2019s all-time raise to over $250 million.<\/p>\n

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Started in 2015, <\/span>FreshToHome<\/a>\u00a0is one of the largest players battling for a slice of the $100 billion Indian fish and meat market. Most Indians are not vegetarians, but the current market is run on an age-old system.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

FreshToHome is bringing efficiency to the market by streamlining the sourcing infrastructure of meat and fish and improving the quality of the produce and their delivery time by using its own rigorous processing plants and vast supply chain network.<\/p>\n

A customer ordering fish from Delhi to Dubai on a Monday gets their item, which was procured on Monday morning, delivered by Tuesday, for instance.<\/p>\n

But for FreshToHome, and a handful of other startups vying for the same $100 billion Indian meat market, one of the biggest challenges is establishing trust with the customers. The wet market commands the lion\u2019s share in all meat and fish sale in India, offering customers the ability to inspect each item before reaching for their wallet.<\/p>\n

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Shan Kadavil, co-founder and chief executive of FreshToHome, told TechCrunch in an interview that it took the startup about seven years to establish the competitive moat that it has today.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\"<\/a><\/div>\n
Shan Kadavil, CEO and Co-Founder, FreshtoHome<\/div>\n
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<Read More><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Indian startup FreshToHome, which\u00a0sells fresh fish and meat to consumers\u00a0in the South Asian market and the Middle East region, has courted a new backer: Amazon. Amazon, through its\u00a0India-focused Smbhav Venture Fund, has led a $104 million Series D financing round in the Bengaluru-headquartered startup, the two companies said Tuesday. The new round for the startup, […]<\/p>\n","protected":false},"author":11,"featured_media":2134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[306,322,3,323,109,305],"tags":[7,178,8,282],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New.jpg?fit=1200%2C800&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p79bGN-yp","jetpack-related-posts":[{"id":2136,"url":"\/blog\/d2c-meat-startup-freshtohome-raises-104-mn-funding-build-omnichannel-presence\/","url_meta":{"origin":2133,"position":0},"title":"D2C Meat Startup FreshToHome Raises $104 Mn Funding To Build Omnichannel Presence","date":"March 6, 2023","format":false,"excerpt":"D2C meat and fish brand FreshToHome has raised $104 Mn in a Series D funding round led by Amazon Sambhav Venture Fund. The round also saw participation from E20 Investment, Mount Judi Ventures, as well as existing investors such as Investcorp, among others. FreshToHome will use the fresh funding to\u2026","rel":"nofollow","context":"In \u201cFunding\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New-300x200.jpg","width":350,"height":200},"classes":[]},{"id":2139,"url":"\/blog\/freshtohome-closes-104-mn-series-d-funding-amazon-smbhav-vc-others\/","url_meta":{"origin":2133,"position":1},"title":"FreshToHome closes $104 mn Series D funding with Amazon Smbhav VC, others","date":"March 6, 2023","format":false,"excerpt":"Shan Kadavil, CEO and Co-Founder, FreshtoHome FreshToHome, a platform that sells fresh fish and meat, has closed $104 million in Series D funding with Amazon Smbhav Venture Fund leading the round. New investors joining this round included E20 Investment Ltd., Mount Judi Ventures and Dallah Albaraka while existing investors in\u2026","rel":"nofollow","context":"In \u201cFood-tech\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New-300x200.jpg","width":350,"height":200},"classes":[]},{"id":2131,"url":"\/blog\/freshtohome-raises-series-d-funding-led-amazon-smbhav\/","url_meta":{"origin":2133,"position":2},"title":"FreshToHome Raises Series D Funding, Led By Amazon Smbhav","date":"February 28, 2023","format":false,"excerpt":"Direct-to-consumer meat delivery brand FreshToHome has closed $104 million (Rs 861.3 crore) in a Series D round led by Amazon Smbhav Venture Fund, a top executive told VCCircle. \"The fresh capital would be used to deepen\u00a0FreshToHome's presence in the 160 cities cities it currently operates in,\" founder and chief executive\u2026","rel":"nofollow","context":"In \u201cchicken\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]},{"id":2143,"url":"\/blog\/ex-uae-residents-freshtohome-portal-nets-amazon-104m-fund-round-gets-ready-saudi-arabia\/","url_meta":{"origin":2133,"position":3},"title":"Ex-UAE resident\u2019s FreshToHome portal nets Amazon in $104m fund round, gets ready for Saudi Arabia","date":"March 7, 2023","format":false,"excerpt":"\u00a0 Shan Kadavil, CEO and Co-Founder, FreshtoHome\u00a0 Dubai: FreshToHome, a direct-to-consumer portal selling fish and meat started by an ex-UAE resident, has hooked $104 million in its latest funding round, which is led by Amazon. Existing contributors such as Investment Corporation of Dubai, ADQ and Bahrain\u2019s Investcorp added to their\u2026","rel":"nofollow","context":"Similar post","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_2_New-300x225.jpg","width":350,"height":200},"classes":[]},{"id":2126,"url":"\/blog\/will-not-participate-10-minute-15-minute-delivery-race\/","url_meta":{"origin":2133,"position":4},"title":"\u2018We will not participate in the 10-minute or 15-minute delivery race\u2019","date":"June 30, 2022","format":false,"excerpt":"Shan Kadavil, Co-Founder, FreshtoHome The online meat ordering and delivery market in India has been growing in leaps and bounds over the last few years, with the coronavirus pandemic giving the startups in the segment a major boost. D2C meat and seafood startup FreshToHome, which completed its last fundraising at\u2026","rel":"nofollow","context":"In \u201cNews\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/sir_pic1-1-300x206.png","width":350,"height":200},"classes":[]},{"id":2098,"url":"\/blog\/freshtohome-expand-56-cities-24-months\/","url_meta":{"origin":2133,"position":5},"title":"FreshToHome to expand to 56 cities in 24 months","date":"March 24, 2022","format":false,"excerpt":"Shan Kadavil, Founder, FreshtoHome Fresh To Home, the e-commerce firm which focuses on delivering fresh fish, and meat, plans to expand to 56 cities across India in the next 24 months. The Bangalore based firm which recently raised $ 121 million (about Rs 890.8 crore) in a funding round led\u2026","rel":"nofollow","context":"In \u201cExpansion\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/2133"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=2133"}],"version-history":[{"count":1,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2133\/revisions"}],"predecessor-version":[{"id":2135,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2133\/revisions\/2135"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/2134"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=2133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=2133"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=2133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}