{"id":2167,"date":"2023-05-16T15:58:14","date_gmt":"2023-05-16T10:28:14","guid":{"rendered":"\/blog\/?p=2167"},"modified":"2023-05-16T15:58:20","modified_gmt":"2023-05-16T10:28:20","slug":"shahnawaz-kadavil-freshtohome-makes-perfect-catch","status":"publish","type":"post","link":"\/blog\/shahnawaz-kadavil-freshtohome-makes-perfect-catch\/","title":{"rendered":"Shan Kadavil of FreshToHome makes perfect catch"},"content":{"rendered":"

Researching for an interview with FreshtoHome CEO and Co-Founder Shahnawaz Kadavil is a bit like preparing for a story on actor Shah Rukh Khan. What does one ask someone when nearly every aspect of their professional success has been covered by the media? So, we talked about fishing, a childhood interest.<\/p>\n

Kadavil, the 45-year-old chief operating officer and co-founder of the Bengaluru-based omnichannel grocery platform FreshToHome, frequently goes line fishing for tuna: \u201cThe bigger, the tastier.\u201d Fat content, he says, determines the flavour. He takes off on a boat with fishermen, about 13 nautical miles into the Arabian Sea. To understand the waters, his companions study the stars.<\/p>\n

FreshToHome sources catch from about 3,000 fishermen across 300 harbours in coastal Karnataka, Kerala, Tamil Nadu and other states. While fish is central to their business, poultry, mutton play a significant role too.<\/p>\n

Kadavil, a software engineer, was drawn to this field when his personal supply of fresh fish was threatened by the closure of the Kerala-based Sea To Home, the e-commerce platform he would source from. He convinced Sea To Home\u2019s founder Mathew Joseph to let him act as their angel investor.<\/p>\n

In 2014, Kadavil, Joseph and six others started Fresh To Home with an initial capital of\u00a0\u20b9<\/span>8-10 crore, pooling in their money. While Kadavil is the CEO, Joseph is the chief operating officer. B.M. Tambakad is the chief financial officer, Jayesh Jose is the chief technical officer, Nilkamal Malakar, the chief data officer and Jaleel P.A., the chief revenue officer. Suresh Parameshwaran and Firoz Vellekat are part of the senior leadership team.<\/p>\n

\u201cAll of us have worked with each other for over 20 years and are known devils to each other,\u201d says Kadavil.<\/p>\n

FreshToHome started with eight employees in 2015; that number has grown to\u00a05,000 today. From servicing Kochi and Bengaluru in 2015, they are now in 160 cities. In 2017, the company added poultry and mutton to its product offering. In 2019, the product basket got bigger with the inclusion of vegetables and dairy, and they launched a separate app called FTHDaily. In the same year, FreshToHome expanded overseas to the United Arab Emirates (UAE). And in 2021, they ventured into\u00a0omnichannel<\/a>\u00a0by opening five stores in Bengaluru, which has now grown to 30; they have 45 stores across the country.<\/p>\n

\"\"<\/a><\/p>\n

Shan Kadavil, CEO and Co-Founder, FreshtoHome<\/p>\n

<Read More><\/a><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Researching for an interview with FreshtoHome CEO and Co-Founder Shahnawaz Kadavil is a bit like preparing for a story on actor Shah Rukh Khan. What does one ask someone when nearly every aspect of their professional success has been covered by the media? So, we talked about fishing, a childhood interest. Kadavil, the 45-year-old chief […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[4,322,3,323],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p79bGN-yX","jetpack-related-posts":[{"id":2143,"url":"\/blog\/ex-uae-residents-freshtohome-portal-nets-amazon-104m-fund-round-gets-ready-saudi-arabia\/","url_meta":{"origin":2167,"position":0},"title":"Ex-UAE resident\u2019s FreshToHome portal nets Amazon in $104m fund round, gets ready for Saudi Arabia","date":"March 7, 2023","format":false,"excerpt":"\u00a0 Shan Kadavil, CEO and Co-Founder, FreshtoHome\u00a0 Dubai: FreshToHome, a direct-to-consumer portal selling fish and meat started by an ex-UAE resident, has hooked $104 million in its latest funding round, which is led by Amazon. Existing contributors such as Investment Corporation of Dubai, ADQ and Bahrain\u2019s Investcorp added to their\u2026","rel":"nofollow","context":"Similar post","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_2_New-300x225.jpg","width":350,"height":200},"classes":[]},{"id":2104,"url":"\/blog\/freshtohome-integrating-emergent-technologies-improve-supply-chain-efficiencies\/","url_meta":{"origin":2167,"position":1},"title":"How FreshToHome is Integrating Emergent Technologies To Improve Supply Chain Efficiencies","date":"March 24, 2022","format":false,"excerpt":"Shan Kadavil, Founder, FreshtoHome The last few years have seen major developments within the dairy and meat sector, particularly concerning the supply chain side of things. If you are someone who likes to get daily essentials of meat and dairy to be available at your home\u00a0in time, chances are you\u2026","rel":"nofollow","context":"In \u201cFood-tech\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]},{"id":2115,"url":"\/blog\/surprising-see-quickly-smaller-cities-adapted-ordering-meat-online-freshtohome-cofounder\/","url_meta":{"origin":2167,"position":2},"title":"'Surprising to see how quickly smaller cities have adapted to ordering meat online': FreshToHome cofounder","date":"June 9, 2022","format":false,"excerpt":"Shan Kadavil, Co-Founder, FreshtoHome How far would you go to get your fish curry and rice right? Some like Shan Kadavil start their own company. Co-founder of FreshToHome, Kadavil started the meat and seafood e-commerce platform when his fish supplier shut shop. Since then, he\u2019s promised to make fresh non-vegetarian\u2026","rel":"nofollow","context":"In \u201cExpansion\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/sir_pic1-2-300x206.png","width":350,"height":200},"classes":[]},{"id":2131,"url":"\/blog\/freshtohome-raises-series-d-funding-led-amazon-smbhav\/","url_meta":{"origin":2167,"position":3},"title":"FreshToHome Raises Series D Funding, Led By Amazon Smbhav","date":"February 28, 2023","format":false,"excerpt":"Direct-to-consumer meat delivery brand FreshToHome has closed $104 million (Rs 861.3 crore) in a Series D round led by Amazon Smbhav Venture Fund, a top executive told VCCircle. \"The fresh capital would be used to deepen\u00a0FreshToHome's presence in the 160 cities cities it currently operates in,\" founder and chief executive\u2026","rel":"nofollow","context":"In \u201cchicken\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/ShanSir_1MB-1-200x300.jpg","width":350,"height":200},"classes":[]},{"id":2122,"url":"\/blog\/freshtohome-expects-clock-revenues-%e2%82%b91500-2000-crore-fy23\/","url_meta":{"origin":2167,"position":4},"title":"FreshToHome expects to clock revenues of \u20b91,500-2,000 crore in FY23","date":"June 30, 2022","format":false,"excerpt":"Shan Kadavil, Co-Founder, FreshtoHome Clocking in promising revenue growth last year, FreshToHome, a direct-to-customer meat and seafood start-up, expects to continue growing its revenue base in FY23. The company told\u00a0BusinessLine\u00a0that it expects to reach a turnover of \u20b91,500-2,000 crore in FY23. \u201cWe are the largest company in this segment, both\u2026","rel":"nofollow","context":"In \u201cExpansion\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2022\/03\/sir_pic1-1-300x206.png","width":350,"height":200},"classes":[]},{"id":2136,"url":"\/blog\/d2c-meat-startup-freshtohome-raises-104-mn-funding-build-omnichannel-presence\/","url_meta":{"origin":2167,"position":5},"title":"D2C Meat Startup FreshToHome Raises $104 Mn Funding To Build Omnichannel Presence","date":"March 6, 2023","format":false,"excerpt":"D2C meat and fish brand FreshToHome has raised $104 Mn in a Series D funding round led by Amazon Sambhav Venture Fund. The round also saw participation from E20 Investment, Mount Judi Ventures, as well as existing investors such as Investcorp, among others. FreshToHome will use the fresh funding to\u2026","rel":"nofollow","context":"In \u201cFunding\u201d","img":{"alt_text":"","src":"\/blog\/wp-content\/uploads\/2023\/03\/Shan-Kadavil_New-300x200.jpg","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/2167"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":2,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2169,"href":"\/blog\/wp-json\/wp\/v2\/posts\/2167\/revisions\/2169"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}